![]() ![]() Set the base bid too high, and you’ll be over-paying for impressions. “Successfully managing a programmatic campaign is a difficult task as there are many levers at a media trader’s disposal to optimize a campaign. This year’s program attracted more than 2,850 nominations from over 17 different countries around the world. The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and more. The ceiling is so high in this space and we will continue to aim to break through.” We are honored that the hard work of our Data, Science and Analytics team is being recognized by MarTech Breakthrough this year. In turn, they can focus on higher leverage activities to best support our clients, such as producing actionable insights that lead to better business outcomes. Goodway technologies stock update#“Our data scientists developed this predict and update solution so that traders no longer need to exert mental energy on this programmatic lever. “Ad groups that received updates had 11% lower CPMs month over month than the control ad groups that only had a standard bid factoring algorithm applied,” said Jay Friedman, President at Goodway Group. If the market shifts and a campaign’s base bid is no longer optimal, the predictive analytic solution detects and updates the campaign without intervention. Goodway technologies stock series#If a Goodway Group media trader initially creates a campaign with an unreasonably high base bid, the solution makes a series of predictions that will decrease the base bid down to optimal. The platform uses signals from 23 custom-engineered features to keep the base bid at the optimal level, including the gap between the submitted bid and predicted clearing prices, the proportion of impressions going to top sites by impression volume and distribution of CPMs. Each week, the model predicts whether to increase or decrease the base bid for Goodway’s thousands of programmatic campaigns. Goodway Group’s data science team built BidRange, an advanced machine learning model that predicts whether an individual ad group can benefit from a base bid update, working across display, mobile and native campaigns with eCPA or viewability objectives prioritized by the client’s primary success measure. ![]() In 2020, the Goodway Group was awarded “Best Data Visualization Solution” in the MarTech Breakthrough Award Program. Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced that it has been selected as the winner of the “Best Predictive Analytics Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. PHILADELPHIA, PA -News Direct- Goodway Group International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |